Kimball! YAS!!
Kimball’s Culinary Workshop On Adding Drama to Daily
Meals Affordably, With Flair and Flavor Is a Hit! YAS!
Hosted By Celebrity Chef Sherson Lian (btw, he cute af) with
Cooking Tips & Tricks, and a Makan-Makan Session Featuring Kimball Recipes!
Kimball,
a popular Malaysian household name for sauces, pasta and other food products with
a heritage of over 40 years, held its first culinary workshop on adding drama
to daily meals affordably, with flair and flavor, as part of its on-going ‘Tambah Drama Dalam Masakan’ campaign.
The
focus of the cooking workshop was demonstrating that making affordable,
flavourful and dramatic meals at home is easy and convenient using Kimball’s
quality sauces and pastas. The emphasis was on dishes that could be whipped up
by newbies or experienced home cooks, with less effort but with maximum impact
in taste and presentation, for more drama in the kitchen and at the dining
table.
(Left) Celebrity Chef Sherson Lian, conducting a hands-on demonstration with two culinary workshop participants.
Participants
for the workshop were selected based on the online submission of their most dramatic photograph while in
the kitchen or at the dining table, in keeping with Kimball’s ‘Tambah Drama Dalam Masakan’ campaign.
The contest winners with the
most dramatic photographs, and their ‘dates’ enjoyed an up-close and personal
cooking encounter with celebrity chef, Sherson Lian, who is currently hosting
the Kimball-sponsored ‘5 Rencah 5 Rasa’
cooking show on local television.
Participants
who spanned a wide range of ages and cooking skill levels, were united in their
passion to improve their culinary chops, indulge their love of good food and be
rewarded for their preference for Kimball as their go to brand for a wide range
of products.
Aside from the demonstrations of two
recipes using Kimball products, the
session was packed with useful kitchen tips and tricks that could help home
cooks be even more efficient.
Chef
Sherson demonstrated the Kimball Penne & Chicken in Mushroom Tomato
Concasse, which showcased the versatility and flavor Kimball’s Mushroom
Spaghetti Sauce, and the convenience of Kimball’s Penne to produce a wholesome meal
that would please both children and adults. This dish can be prepped and cooked
quickly depending on the individual’s kitchen skills, yet delivers a restaurant
quality meal in the comfort of your home.
Kimball’s
Chilli Sauce and Kimball’s Oyster Sauce, both Malaysian favorites, were the
stars of ‘Udang Goreng Cili Assam Kimball’.
Stir-fried prawns with tamarind and chilli, more commonly known as ‘Udang
Goreng Cili Assam’ is a popular menu item at restaurants but isn’t cooked at
home as often as most of us are unsure how to get the hot and sour gravy right.
Kimball’s take on this popular dish ensures that it can be easily recreated at
home. The two sauces are combined to
produce a flavorful base for the stir-fried prawns. This dish is so piquant it
can be enjoyed over hot rice as a meal in itself.
The
culinary workshop ended with a mouthwatering ‘makan-makan’ session, where attendees were treated to a feast of dishes
specially prepared using Kimball products.
As a
part of its ‘Tambah Drama Dalam Masakan’
campaign, which is all about adding
a dash of Kimball’s products to the simplest dish for maximum flavor without
breaking your budget, Kimball is also sponsoring the Malaysian culinary lifestyle
TV programme ‘5 Rencah 5 Rasa’ which
airs on TV3.
Hosted by Chef Sherson, the programme depicts one special
Kimball recipe every episode, showcasing the versatility of using Kimball
products in many different applications and dishes, forwarding the concept of
affordable yet tasty meals known as ‘Jimat
& Lazat’ on the show.
According
to Mr. Stephane Vilquin, the
Marketing Director of Campbell Soup Southeast Asia Sdn. Bhd., the mini culinary workshop was a platform to showcase
how delicious yet affordable meals can easily be prepared at home and a way to
reward loyal Kimball consumers for their support.
“Over
the past 40 years, Kimball has become one of the key players in the food
industry, thanks to the continuous support of our loyal consumers and
followers. Our ‘Tambah Drama Dalam
Masakan’ campaign on adding dramatic flair and flavor to even the simplest
dishes without breaking your budget, with just a dash of Kimball’s products,
has been highly successful.”
“We would like to inspire more people to use
Kimball products because it is so easy to create so many amazing meals that are
affordable yet tasty. Our sauces and pastas are so versatile they complement both
Asian and western-inspired dishes, beautifully,” said Mr Vilquin.
To find out more about Kimball’s easy,
affordable and convenient recipes, visit their official website at
http://www.kimball.com.my/, or log on to their Facebook page at https://www.facebook.com/KimballMalaysia/.
Who be these people tho!
With a heritage of over
40 years, Kimball is a Malaysian food brand that has a wide range of products
such as Pasta Sauce, Dry Pasta, Sauce (Chilli, Tomato, Oyster, Black Pepper,
BBQ), Dressing (Mayonnaise) and others to create flavor-some possibilities for
less. Kimball encourages Malaysians to add Kimball products in their meal
preparation to make the dishes tastier at affordable cost.
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